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Examine the demographics of your intended audience, and learn where they search. If your planned readers often use one search engine over another, it may be best to focus on getting the attention of that search engine over others. Not only to you have to contemplate the search engines themselves, it is also greatly helpful if you are optimizing for individuals searching for advice in your niche.

Try taking advantage of latent semantic indexing. What this does is it keeps track of synonyms that are linked with your website's keywords. So if somebody targets one keyword or key phrase, you can use synonyms around it to help the search spiders better index and rank your page.

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The significance of linking out can not be overstated. Creating a resource page that carries weighted links to related websites that are rich with key words and phrases carry extra weight with search engines. Make the extra effort to garner these resource links to raise the weight and enhance the ranking.

If you pick to include Flash in your site, just use one Flash animation. Too much of this can take away from the focus of your description and information transfer, and also does not help your search engine optimization. One Flash animation will suffice to create a contemporary feel to your web site.

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